BOOM! Something pretty BIG has happened in modern doggy world, so big in fact, it's dragged us out of our blogging coma. Think four-legged fashion, think ASOS for dogs! Yes, canine cool kids, LEADTHEWALK.COM has landed and from what we've sniffed out so far, on-trend, sometimes luxe, mostly fabulous pet styles are now available at the click of a paw.
Offering established and emerging brands we've admired close up, from afar and shock – some we've hadn't heard of, LEADTHEWALK.COM is very much the go-to for international petwear. We’re hooked! With the very best styles housed under one roof, you and your dog can experiment with new brands without the worry of expensive shipping fees, or the faff (and cost) of international returns should your items be unsuitable, which is often the case when judging sizing for your pup.
Their featured designers' list reads like a who’s who of pet fashion and includes Ferplast, Found My Animal, Frida Firenze, Hiro + Wolf, Ike & Stella, I Love My Dog, Malucchi, Milk & Pepper, Pethaus, Ruby Rufus, See Scout Sleep, Voss by Voss and Ware of the Dog, taking you on a whistle-stop tour of the UK, the US, Australia, Germany, France, Italy and beyond.
For pooches with a passion for fashion we share our top three LEADTHEWALK looks.
1. PETS IN THE CITY
LEADTHEWALK.COM’s French Bulldog Frankie channels her inner Carrie ‘Barkshaw’ to show that you don’t need to match when running with the pack leaders. Get the look: Two Tone Leather Dog Collar in Pink by Ware of the Dog, £45 | Nice Grill Dog Lead in Black and Cream by See Scout Sleep, £30.
2. BEST WESTERN
Year on year, the Western trend can be seen in festival fields across the globe and is a style that commands a ‘YEHAW’ at Barkarama HQ. Get the look: Raw Denim Dog Coat in Blue by Pethaus, £35 | Studded Leather Dog Collar in Brown by Malucchi, £100 | Standard Rope Dog Lead in Natural by Found My Animal, £35.
3. LUXE ON A LEAD
When our numbers come up on the lottery, Basil and I will be mostly found lounging around like this luxury duo. Get the look: Zip Leather Dog Collar in Green, £65 (style shown on model HERE) | Leather and Chain Dog Lead in Green, £110 both by Frida Firenze.
The company’s founder Serena Everton is well versed in online fashion, having worked for luxury brands including Belstaff, Jimmy Choo and Joseph for over a decade so it's no surprise she's gifted us modern doggies this fashion treat. She says: “By pairing some of the best petwear brands from across the globe with a considered customer experience with luxury touches, we plan to lead the walk, as the one-stop fashion destination for pack leaders and their style-conscious owners.”