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New Buy: Dog Meets Denim in Mungo & Maud’s Collaboration with Paige Denim

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It’s the news that will send the hounds of fashionville into a tailspin. Luxury pet outfitters, Mungo and Maud has collaborated with US denim brand, Paige Denim, to create a range exclusively for dogs ...

Entitled Paige for Mungo & Maud, it’s brand love-match meant to be: Mungo & Maud’s co-founder Nichola Sacher, a long-standing admirer and wearer of Paige’s designs; and Paige Denim’s co-founder Paige Adams Geller, a long-time lover of Mungo & Maud and owner of four dogs, two of which are called London and Chelsea.

The two brands have collided to create a hip and stylish collection featuring beds and bones in three Paige Denim prints – Sundial, Rose and Stripe. Priced £23 for Bones and up to £240 for the largest sized bed, sink your fashion claws into these deliciously, denim, dog designs at Mungo & Maud’s boutiques in Belgravia, Notting Hill and Harrods, as well as online at Mungoandmaud.com. Stateside dog-owners can shop the collection at Paige Denim stores in the US.

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We’re heading to Mungo and Maud’s Notting Hill boutique this evening for the official launch. With the promise of Great Dane ‘doormen’, celebs and their canines, fashion editors, Paige’s designers who’ve flown in especially from LA, denim clad waiters, edible denim nibbles and the collection itself on preview, we’re expecting a great night. Sadly our roving repawter Basil Barkarama won’t be joining us on this occasion, as he had an operation earlier this week and has been given vet’s orders to sit this one out. However, we’ll be tweeting and Instagramming from the event (WIFI permitting), and you should also be able to keep up with the action on Twitter @MungoMaud @PaigeDenim and via the hashtag #dogslovedenim.

Shop Paige for Mungo & Maud now at Mungoandmaud.com.

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