-rama, is a noun suffix meaning: "sight, view, spectacular display or instance of". Add that to the end of ‘Bark’ and you get the spectacular display of the buys and doggie do’s on our radar this month. 

Mixing in furry fashion circles and laying his paws on some of the best swag in the land, Basil has become quite the pet style graduate. However, before he contemplates petwear dilemmas such as cashmere Vs merino for his next season doggy sweater, he knows that serious pet style starts with a great collar and lead combo, sometimes with a hint of an accessory. In this post we share four style tips for doing doggy neckwear right.

In the face of the erratic summer weather to date the last few posts have zoned in on jackets to help your pooch deal with whatever Mother Nature throws at him, in style. However, there is one dog jacket that has raised the bar in canine cool – Pethaus’ Raw Denim Jacket, which is undeniably the ‘IT’ petwear of the season and takes first place for the ultimate Doggy Trophy Jacket. 

Basil and I have already come good this week with a cool doggy wind jacket for days when the wind is blowing stronger than a summer breeze but when it comes to maintaining style during downpours and keeping eau de wet dog to a minimum, we're back in the trenches...

And for ultimate chic in canine trench coats, luxury British dog outfitters Baker & Bray has got them buttoned and belted up. Furthermore Barkarama readers can get an exclusive 15% off all their styles. Our coat of choice is the water repellent cotton Kensington Trench in Royal Blue / Liberty Karm, which quietly screams classic pawrdrobe essential. With exquisite detailing mirroring human designer trench styles such as real-horn buttons and a belt fastening, you're likely to end up with serious coat envy. Added details to finish of the piece of petwear perfection include a stunning Liberty lining in a paisley style print and working zipper pockets to hold small items such as poo bags or a spare door key. Keep scrolling to see our American Gent Basil working this ultra stylish classic look. 

If you thought dog coats and jackets were for Winter only then glance out of the window and remind yourself that the great British summertime is not always so great. For times of inclement weather like the sudden temperature drops, mega downpours and high winds we’ve seen over the past few weeks, I recommend having a lightweight number in your dog’s petwear arsenal to tackle the erratic weather. 

For an ultra chic look for your city pup this Summer, try pairing yellow with grey. 

This grey leather collar from one of our favourite luxury finds – Maison Le Lou, creates a classic, neutral and contemporary base, in stark contrast to the big personality of this stylish yellow dog raincoat from Jolie Dog. The result - a fresh look that will have your dog turning heads around town.

A few weeks ago I shared a post entitled ‘how to get the best swag for less’. Based on the Instagram feedback, it seemed to strike a chord with you style-savvy, fancy product loving pack.

While more expensive, quality petwear and accessories are generally designed to stand the test of time, to get the best return on your investment you have to give your items some TLC to ensure they look tip top in the park and beyond. And even though some of your dog’s petwear might be getting put away for summer, ensure that they are clean before storing because moths are attracted to dirt and stains – and a hole-ridden doggy knit isn't going to win your pooch best in show!

To help you become a domestic dog-ess, I’ve enlisted the help of some of our favourite premium pet brands to bring you tips on how to keep your fancy pet swag looking its best.

In honour of Thirsty Thursday, this post shares our second dog-friendly Shoreditch pit-stop – The Owl & The Pussycat on Redchurch Street, a winning spot to top up your fluids.